Being African is not just about having beautiful dark skin. It is also about a rich cultural heritage regardless of the country or even the tribe that one hails from.
Nothing speaks strong and beautiful African heritage better than fashion. This is something that Cee Cee’s Closet founders, Chioma and Uchenna know too well and part of the reason why they created their African apparel brand.
The two sisters found it difficult to access fashionable headwear that reflected their preferences in the U.S and so they sought other alternatives. They realized that there was a niche and so they contacted Nigerian tailors who supplied them with beautiful and high-quality fabrics that were not available in New York. They decided to make the products available to other women who also needed beautiful African head wraps and thus their Cee Cee’s Closet was born.
Expanding the product line
The African head wraps became Cee Cee’s Closet’s flagship product and more than 30,000 units were sold. The African brand became an Instagram sensation but they did not stop there. The head wraps were not the only African fashion accessory that was difficult to find. The Nigerian sisters also expanded their product line to feature other products such as earrings and waistbands, hair jewelry, masks and clothes.
Cee Cee’s Closet also stocks self-care items such as bath bombs and body scrubs that are available on the brand’s e-commerce platform. You can also purchase handbags, storage baskets, woven trays, and some home décor items.
Improving people’s lives
Uchenna and Chioma’s business has so far enjoyed a lot of success which is more than they ever imagined. However, the two sisters are more grateful about the fact that they are changing people’s lives. The tailors and other people who make the products available at Cee Cee’s Closet can now afford a more decent living, they can take their children to school and have enough money to access decent healthcare. This is the kind of impact that the Chioma an Uchenna aspired to achieve with their business.
The two sisters also hope to provide more access to African products and heritage in the U.S and to continue changing people’s lives for the better.
