Shea Moisture pomade for men is also blended Candelilla wax creating a hair putty and hair paste that helps create 360 wave styles and provides lightweight hold for everyday styling. Scoop a quarter size amount of this Wave Pomade into palms and apply like hair putty onto hair then brush outward to create wave patterns. This men’s styling hair wax is also a defining paste that’s sulfate-free and paraben-free eligible to be used as a hair putty for frizz control on wavy styles daily. Shea Moisture is known and loved for its natural sustainably produced goodness. It’s made with love for you. We are also pioneering fair trade through Community Commerce at home and abroad. We strive to be sulfate free paraben free and more whenever possible. Tested on our family for four generations.